To support the barista community making the competition more affordable, improving the level of their performance.


The coffee competitions have become more and more challenging but also more and more expensive. Not all good baristas can afford to get the chance to win. Our aim is to give everyone the opportunity to win a competition.


Champions’ Hub is a platform offering support, training, research and practice experience to all barista competitors. Participants are involved in a full immersion training where they can attend lectures hold by top experts, perform as competitors and act as judges side by side with official WCE judges. A full experience to understand how to create a successful routine.